If you have a business or a blog to publicise, you might be told that linking Facebook and Twitter accounts will save you time. It will, but it will also annoy some of your followers. Here are the reasons why I do not recommend it:
- Twitter updates are very different to those on Facebook. On Twitter, it is acceptable to use abbreviations (or even text speak) to enable a message to fit into the 140 characters. Customers or readers who follow you on Facebook will either realised that you publish simultaneously to Twitter, or wonder why you are not writing in proper English
- Where a hashtag may be used on Twitter to add emphasis, or to connect to others tweeting on the same topic, on Facebook they just look daft
- @mentions look daft on Facebook, and have no function
- Twitter moves faster and you can post many more updates than on Facebook. For a business page on Facebook you should be posting perhaps 3 or 4 updates a day, at the very most – only one or two of these actually advertising your business directly.
- Twitter users who are not on Facebook, or do not have their accounts linked, will not be able to read the update. It is really annoying to read a tweet, ‘This is an amazing blog post, a MUST READ’ followed by a FB link that doesn’t open.
- The same happens with photos, and is especially irritating when someone uploads a several photos
- When you post on Facebook, you probably waffle a bit more at the beginning of a sentence, just cause you can. When that goes on Twitter you lose the bit that is most interesting or important for your followers. The bit that makes them open the link. Doh.